Consumer Research

CST Research helps major brands and organizations rapidly  understand consumer buying behaviors and market basket makeup through active analysis of consumer transaction and survey data. This knowledge is garnered using 100% 1 to 1 customer insights. The research facility at CST Research employs state-of-the-art data analysis software tools, rich 100% viewable detailed customer transaction data and other national indexing data resources, as well as a 100% controllable product delivery and communication system. 

CST Research and its data suppliers tracks customer behavioral information consistent with all partners' Privacy Policies.  Without using customers’ private information, CSTResearch is able to provide a unique and detailed view of customer behavior, which provides the insights needed to help shape its clients’ strategies and tactics. The firm excels at helping its clients understand the customer and their buying habits. And it drives new ways of thinking and action on products, pricing, promotion and more. CSTResearch helps put the customer at the center of its client’s information discovery process and shows them the direct impact that their actions have on purchasing behavior and habits.

CST Research is an innovative research organization that offers unique customizable solutions for its customers that are impossible to get elsewhere.

CST Research delivers:

• Client led customer centric solutions within a rapid response research environment that creates quick customer insights.  Clients can use these insights to understand and/or change the shopping habits and behaviors of the customer.
• Quick turnaround consumer insights for Consumer Packaged Goods (CPG) companies that help them understand their customer and competition better. Our goal is to provide the best rapid response research environment for consumer insights when CPG companies need to understand quickly (a) what impact they have had on their customers and (b) the impact new marketing events have on modifying and maintaining a customer’s purchasing habits.

CSTResearch also works with leading companies looking to build long lasting and more profitable relationships with their cutomers.  Organizations also engage CSTResearch to understand market basket makeup in order to develop product and company acquisition strategies.

For CPG companies:

CSTResearch provides a research environment that delivers rapid insights and testing of product and marketing concepts.  This research helps develop:

Customer understanding - Combining the world’s only true 100% retail 1 to 1 customer data with state-of-the-art data analytics technologies, other retail information and consumer behavior information, CSTResearch enables CPGs to understand (i) trends in consumer behavior, (ii) results of product campaigns, (iii) the impact of product affinities as well as their place in the customer’s market basket makeup, and (iv) how these all relate to test groups or national market segments.

Understanding about impact on competition – Combining our understanding of the customer with past and future purchases and marketing activities, we can help you understand how your actions or lack of actions will impact the purchase behavior of the customer relative to your competitors’ actions.

New product viability – With national indexing of our detailed customer data, this insight information assists new product development, packaging and as promotional activity which can be targeted at specific customer segments or specific customer behaviors. Furthermore, every activity is 100% tracked, measured and assessed.

Rapid response collaboration - Close collaboration between the CST Research and CPG can prompt immediate understanding about promotions, affinities, etc. With the ability to test product and marketing concepts on customers almost immediately and generate insight just as quickly, CSTResearch is a research resource unequaled.