Strategy Consulting Services
How do winning companies deliver superior products and services that separate them from the also-rans? The answer: Winning firms have a unique understanding and knowledge of their customers, industry, and operations as well as systematically engage their market using the right accelerants that propel them ahead of their competition.
CST Research's services deliver this ability to those that need to outpace their competition!
We do this through the following programs.
The Customer & Sales Model Development
For companies bringing new products or services to market, one of the most challenging processes is to align the needs of the customer with a new product or service. CST helps the company work through the four-stage customer development process.
This is an iterative four-step program that is used to help companies define who their target customer is and then build a scalable business around the defined customer model.
The four steps of this program are:
CST Research develops business strategies and plans for companies looking to grow rapidly and develop into category winners. We help companies that need to build a better roadmap to a bigger, brighter future. We help companies understand the size of their market, key customers and what resources and investments are required to create a profitable business. We help companies work through issues of raising money and look at and layout all of the details that go into running a faster than full speed operation based on available resources.
Business Development Planning and Implementation
CST Research develops full market development plans as well as helps companies implement these programs. We also work with the company to create distribution partnerships that will help them bring their product or service to market fast.
Customer and Market Analysis and Optimization
This practice helps organizations develop a better understanding of their market and their customers. It also is used to drive customer interaction and measure the growth of a company’s customer relationships. It focuses on the development and analysis of multi-dimensional customer segments and the measurement of actions taken to optimize the links between these sectors.