We help develop new sales channels and tune up old ones. Assessing the performance of the sales channels, recommending alternative means of reaching customers and developing the capabilities of the sales organization are essential aspects of growing a company.
Exploiting the latest electronic and non-electronic means of reaching customers directly is an increasingly important part of developing an effective sales channel and one that is part of our standard program.
In technology-based businesses, two elements distinguish great companies: product innovation and sales and marketing execution.
The most valuable products sitting on a shelf have no value. A product's value is only recognized when it is sold!
The channel's job is to deliver information and products or services efficiently and effectively to customers. This challenging role is the same whether the channel is:
Today, the issue of channel development and management is more critical than ever. And we help companies address these issues entirely.
How can your company create a powerful sales channel? Through a five-step process.