The most significant challenge a new technology focused company faces is securing that first group of key customers – lighthouse accounts. A similar problem exists for companies already in business but who want to take their business in a new direction and push it to the next level.
Developing a new market and customer base is one of the most challenging aspects of starting a business or changing the direction of an existing one. CST Research has been helping companies with marketing and business and corporate development for years.
We understand the strategy and tactical processes required to be successful at this all-important juncture. When you work with CST Research, we will use multiple techniques and processes that allow us to help you gain new customers and penetrate target markets.
CST Research works with clients to find and develop foundation customers that can be leveraged to develop a scalable business model.
Successful business development within an early stage company requires a multi-disciplinary approach. A detailed strategy for growing a business in desirable ways is usually the first step taken by a client. Because of the unique nature of business development, we do not reduce the activities to simple templates.
Done correctly, it is both a creative and scientific process that helps a company grow quickly and in a measurable, trackable manner.
Business and corporate development concerns all the activities involved in realizing new business opportunities including product or service design, business model design as well as sales and marketing engagement.